When you're choosing a customer relationship management (CRM) system, NetSuite CRM and HubSpot are two popular options. Each has its strengths and weaknesses, making them suitable for different types of businesses. Understanding their key features can help you decide which one aligns better with your company's needs.

What is NetSuite CRM?

NetSuite CRM, created by Oracle, is part of a larger enterprise resource planning (ERP) system. It enhances various business functions by integrating features like sales force automation, marketing automation, and customer service management into a single platform. This can lead to improved efficiency across multiple areas of your business.

What is HubSpot?

HubSpot is a dedicated CRM platform designed to boost marketing, sales, and customer service efforts. It offers various modular tools, including Marketing, Sales, Service, Operations, and CMS. This modular approach allows companies to customize their CRM based on what they specifically need.

Key Comparisons

1. Sales and Pipeline Management

NetSuite CRM has a robust sales force automation feature, enabling effective tracking of sales processes. Key tools include opportunity management and sales forecasting, which help you keep an eye on your sales pipeline.

In contrast, HubSpot offers strong pipeline management tools like deal tracking and basic sales automation. However, many advanced features may only be available in higher-tier plans, which could mean extra costs.

2. Customization and Integration

One of the main advantages of NetSuite CRM is its high level of customization. You can tweak workflows and reporting to fit your specific business needs. Its integration with other NetSuite modules can help to streamline overall business management.

HubSpot, on the other hand, supports integration with over 500 third-party applications, like Salesforce and Microsoft 365. There are some customization options available, but many advanced features are restricted to more expensive subscription plans.

3. Reporting and Analytics

When it comes to reporting, NetSuite CRM stands out with customizable dashboards and real-time analytics. Users can gain insights across various departments with ease.

HubSpot is user-friendly when it comes to reporting, particularly for marketing and sales metrics. Its custom reports and dashboards simplify performance tracking. However, advanced analytics features may come at an additional cost.

4. Ease of Use and Support

Some users find NetSuite CRM challenging at first due to its comprehensive features. While many appreciate its functionality, reports on customer support responsiveness vary.

In contrast, HubSpot tends to be more intuitive, making it easier for those who aren't tech-savvy. It offers several support options, including community forums, email, chat, and phone support. However, the level of access may depend on your subscription level.

5. Pricing

NetSuite CRM uses a custom-quoted pricing structure, which varies according to your business needs. This approach can sometimes lead to higher costs, particularly for smaller businesses.

On the other hand, HubSpot provides a free version with essential CRM functions, making it attractive for small to mid-sized firms. Paid plans start at around $15 per user per month when billed annually, but costs can rise for added features.

Which CRM Should You Choose?

Your choice between NetSuite CRM and HubSpot should be based on your business's unique requirements:

Before deciding, closely examine your organization's specific needs, budget, and technical resources. Taking the time to evaluate these factors will help ensure you choose a CRM solution that supports your long-term growth and success.