Understanding HubSpot CRM Pricing for Small Businesses
7/8/2025
Choosing the right Customer Relationship Management (CRM) software is vital for effectively managing customer relationships. HubSpot stands out as an excellent option for small businesses. It offers a range of features geared towards various business needs, with a flexible pricing structure that allows for scalability. In this blog, we will explore HubSpot CRM pricing, free tools, and ways to save as your business grows.
Free Tools: Start Without Investment
HubSpot provides several foundational tools at no cost, which is ideal if you are just starting or operating on a budget. These free tools include:
- Marketing tools
- Sales tools
- Service tools
- Content Management System tools
- Operations tools
- Commerce tools
This array of free offerings helps you manage key parts of your business without initial investment. It’s a good opportunity to understand what HubSpot can do for you.
CRM Suite Pricing: Options for Growth
As your business expands, you may require more advanced features. Enter the HubSpot CRM Suite, which integrates various hubs. It is available in three plans:
1. Starter Plan
Price: $50 per month
Includes:
- 1,000 marketing contacts
- 2 paid users each for Sales and Service Hubs
- CMS Hub Starter
- Operations Hub Starter
- Commerce Hub
2. Professional Plan
Price: $1,781 per month
Includes:
- 2,000 marketing contacts
- 5 paid users each for Sales and Service Hubs
- CMS Hub Professional
- Operations Hub Professional
- Commerce Hub
Additional Costs: One-time onboarding fee of $4,500
3. Enterprise Plan
Price: $5,000 per month
Includes:
- 10,000 marketing contacts
- 10 paid users each for Sales and Service Hubs
- CMS Hub Enterprise
- Operations Hub Enterprise
- Commerce Hub
Additional Costs: One-time onboarding fee of $12,000
These options cater to businesses of different sizes. The Starter Plan is suitable for new businesses, whereas the Professional and Enterprise Plans offer advanced features for more established organizations.
Standalone Hub Pricing: Customize Your Needs
If you prefer customization, HubSpot also offers individual hubs with pricing options:
Marketing Hub
- Starter: $20/month for 1,000 marketing contacts
- Professional: $800/month for 2,000 marketing contacts
- Enterprise: $3,600/month for 10,000 marketing contacts
Sales Hub
- Starter: $20/month for 2 users
- Professional: $90/month per user
- Enterprise: $150/month per user
Service Hub
- Starter: $20/month for 2 users
- Professional: $90/month per user
- Enterprise: $150/month per user
CMS Hub
- Starter: $25/month
- Professional: $400/month
- Enterprise: $1,500/month
Operations Hub
- Starter: $20/month
- Professional: $800/month
- Enterprise: $2,000/month
HubSpot allows you to select features that fit your specific needs, providing flexibility.
Additional Costs for Enhanced Features
While the core plans are affordable, HubSpot has various add-ons for extra functionalities. These range from $15 to $1,700 per month. For example, the Marketing SMS Add-on costs $75 per month. It covers SMS setup and 1,000 message segments. An API Limit Increase might cost $500 per month to enhance your API call volume.
Discounts Available
HubSpot often provides discounts, allowing you to save money:
- Annual Discount: 10% off on Starter and Professional plans when billed annually
- Nonprofit Organizations: 40% discount
- Startups: 30% to 90% off in the first year, depending on funding and affiliation with HubSpot's entrepreneurial organizations
Taking advantage of these discounts makes HubSpot's tools more accessible.
Conclusion
HubSpot's pricing structure aims to support your business's growth. Whether selecting free tools or the CRM Suite, you can save time and resources effectively. For current and accurate pricing, it's best to visit HubSpot's official website or contact their sales team. If you have questions about getting started, don't hesitate to ask. Remember, investing in a CRM is crucial for nurturing your business’s relationships.