Associating Products with Companies in HubSpot

In HubSpot, you cannot directly associate products with companies. However, there are several effective ways to achieve this link indirectly. Understanding these methods can enhance your CRM workflow and provide clarity in your sales process.

Here’s a simple guide on how to associate products with companies by using deals and custom methods.

1. Create and Associate Products with Deals

First, it's important to know that products are managed within deals in HubSpot. Here’s how you manage them:

• Add Products to Deals: When you create a deal in HubSpot, you can add products as line items. This step is crucial as it allows you to track specific products included in the deal.
• Associate Deals with Companies: After adding products to the deal, the next step is to associate the deal with a company. This creates an indirect link between the company and the products. By associating the deal with the company, you contextualize the products within that specific client relationship.

By following these steps, you ensure that even though products aren't directly linked to companies, the connection remains clear through the deals.

2. Utilize Custom Associations

HubSpot offers an additional level of flexibility with custom associations:

• Create Custom Association Labels: You can create custom labels for associations. This feature allows you to define and clarify the relationship between deals and companies, going beyond the default settings.
• Associate Companies with Deals Using Custom Labels: Once you create these labels, you can associate deals with companies using your new labels. This adds more context to their relationship and gives you more control over how you manage your data.

Using custom associations helps in defining roles and relationships more precisely. You can differentiate between various types of engagements or categorization methods.

3. Use Third-Party Tools for Advanced Associations

While the built-in capabilities of HubSpot are robust, third-party tools like Insycle can further enhance your ability to manage associations.

• Insycle: This tool allows for bulk management of associations in HubSpot. You can associate contacts, companies, and deals smoothly using any field. Insycle enables you to automate these associations, review changes beforehand, and maintain data quality across your CRM.

Third-party tools can accommodate businesses with high volumes of transactions or complex relationships, streamlining the process significantly.

4. Leverage HubSpot's API for Custom Solutions

If your needs extend beyond what is available through the user interface, HubSpot’s CRM API can be a game changer.

• CRM API: The CRM API allows developers to manage products, deals, and associations programmatically. You can create products, associate them with deals, and link these deals to companies through API calls easily. This method provides full control and customization capabilities to meet specific requirements of your operations.

Taking this route gives you the flexibility to create unique workflows that suit your business needs.

Conclusion

Although HubSpot does not support the direct association of products with companies, several indirect methods can be used to link them effectively. By associating products within deals, utilizing custom associations, employing third-party tools, and leveraging the API for further customizations, you can maintain comprehensive visibility over your interactions.

Each approach has its benefits, and selecting the right one depends on your specific organizational needs. Maintaining clear links between products and companies improves sales tracking and enhances customer relationships. Choose the method that fits your workflow best and maintain clarity in your CRM system.